Happy New Year! Here I am, ready to jump on the social media predictions bandwagon. I just read Carlos Gil’s excellent compilation of predictions from 30 gurus, so here’s what I believe are the most likely predictions: Watch Snapchat, as its user base is growing on age with 30-somethings getting into it (in addition to […]
Producing and directing team Glenn and Debbie Dreher, owners of Baltimore-based Think Again Media (and friends of JD/PR), recently watched their short PSA about shelter dog Suzie grow by the thousands each day. In just a month, after several shelters across the U.S. posted the video onto their Facebook pages and people shared it with their networks, the video, through a […]
Once again, Baltimore is getting international attention for a crime story, and this time it’s for Serial, the podcast that’s setting records with more than five million downloads. A question for communicators and reputation managers is this: Will Serial make a lasting impression on Baltimore’s image in a way similar to The Wire? Or will the […]
One of my favorite blogs, “You Don’t Say,” by Sun copy desk chief John E. McIntyre, offers a preview of worn-out holiday cliches that editors and reporters – and press release writers – will be tempted to use in the coming weeks. If you’re thinking of leading off your piece with “‘Tis the Season…” or […]
At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of Excellence,” an honor for events that go above-and-beyond traditional marketing programming. I am proud to have played a part in the event, leading […]
Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a hyper-targeted, mobile-aware and abbreviated approach to communications. I recently led a panel discussion on the topic, “Public Relations in a Social World,” during […]
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed and able to provide good material while waiting for the PR assistant to show up, or walking to the elevator when the interview […]
I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by next week, but as of Tuesday here’s my take on the Top 10 (listed in alphabetical order): Augmented Reality – Defined as a type […]
If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis and social media plan for a major international airport, and, while I won’t go into details in this post (contact me if you want to […]
I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy is Key A social media strategy and its relevance is more than just trying to fire off a few “tweets” to promote your […]
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