Text-only press releases won’t get you too far in today’s newsrooms, according to a panel of journalists speaking at Capitol Communicator’s recent Convergence in Communications Conference. “I still get information from email, but what will we do with just the words in an email?” asked Bloomberg’s John Hughes. “The content needs to go onto the web, so […]
“If I had more time, I would have written a shorter letter.” – Quote commonly attributed to Mark Twain Focusing on brevity and conveying a single message is one of the greatest challenges in media training yet it’s the key to increasing your “quotability quotient,” according to a train-the-trainer session I attended led by media […]
I’m looking forward to speaking at the upcoming Convergence in Communications Conference, set for March 6 at Artisphere in Arlington, Virginia. I’ll be on a panel discussing podcasting and video casting, sharing tips and insights into how to integrate podcasting with your communications program. While podcasting has been around for many years, it is emerging as […]
Want your story on WBAL-TV? One of your biggest challenges is getting the attention Jessica Rahn, the station’s guardian assignment editor who says she’s not afraid of anyone, has a backlog of 6,000 emails and will take your phone calls in the afternoons, please. Speaking to a packed room of PR professionals at the station’s […]
This article appears in the Winter edition of OWU Magazine published by my alma mater, Ohio Wesleyan University. It summarizes a social media campaign I helped to develop for the Council of Independent Colleges in Washington, D.C. By Amanda Zechiel-Keiber “They make degrees so expensive that people can be buried in debt for life.” Sound familiar? […]
I recently led a social media workshop for college presidents during a conference in San Diego — “Twitter Tutorial (for Presidents): Triumphs, Trials, Trends and Tips.” Joining me were two presidents who actively tweet and could share example after example of reasons their peers should engage with students and communicate important messages from their their own […]
Happy New Year! Here I am, ready to jump on the social media predictions bandwagon. I just read Carlos Gil’s excellent compilation of predictions from 30 gurus, so here’s what I believe are the most likely predictions: Watch Snapchat, as its user base is growing on age with 30-somethings getting into it (in addition to […]
Producing and directing team Glenn and Debbie Dreher, owners of Baltimore-based Think Again Media (and friends of JD/PR), recently watched their short PSA about shelter dog Suzie grow by the thousands each day. In just a month, after several shelters across the U.S. posted the video onto their Facebook pages and people shared it with their networks, the video, through a […]
Once again, Baltimore is getting international attention for a crime story, and this time it’s for Serial, the podcast that’s setting records with more than five million downloads. A question for communicators and reputation managers is this: Will Serial make a lasting impression on Baltimore’s image in a way similar to The Wire? Or will the […]
One of my favorite blogs, “You Don’t Say,” by Sun copy desk chief John E. McIntyre, offers a preview of worn-out holiday cliches that editors and reporters – and press release writers – will be tempted to use in the coming weeks. If you’re thinking of leading off your piece with “‘Tis the Season…” or […]
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