Want your story on WBAL-TV? One of your biggest challenges is getting the attention Jessica Rahn, the station’s guardian assignment editor who says she’s not afraid of anyone, has a backlog of 6,000 emails and will take your phone calls in the afternoons, please. Speaking to a packed room of PR professionals at the station’s […]
This article appears in the Winter edition of OWU Magazine published by my alma mater, Ohio Wesleyan University. It summarizes a social media campaign I helped to develop for the Council of Independent Colleges in Washington, D.C. By Amanda Zechiel-Keiber “They make degrees so expensive that people can be buried in debt for life.” Sound familiar? […]
I recently led a social media workshop for college presidents during a conference in San Diego — “Twitter Tutorial (for Presidents): Triumphs, Trials, Trends and Tips.” Joining me were two presidents who actively tweet and could share example after example of reasons their peers should engage with students and communicate important messages from their their own […]
Happy New Year! Here I am, ready to jump on the social media predictions bandwagon. I just read Carlos Gil’s excellent compilation of predictions from 30 gurus, so here’s what I believe are the most likely predictions: Watch Snapchat, as its user base is growing on age with 30-somethings getting into it (in addition to […]
Producing and directing team Glenn and Debbie Dreher, owners of Baltimore-based Think Again Media (and friends of JD/PR), recently watched their short PSA about shelter dog Suzie grow by the thousands each day. In just a month, after several shelters across the U.S. posted the video onto their Facebook pages and people shared it with their networks, the video, through a […]
Once again, Baltimore is getting international attention for a crime story, and this time it’s for Serial, the podcast that’s setting records with more than five million downloads. A question for communicators and reputation managers is this: Will Serial make a lasting impression on Baltimore’s image in a way similar to The Wire? Or will the […]
One of my favorite blogs, “You Don’t Say,” by Sun copy desk chief John E. McIntyre, offers a preview of worn-out holiday cliches that editors and reporters – and press release writers – will be tempted to use in the coming weeks. If you’re thinking of leading off your piece with “‘Tis the Season…” or […]
At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of Excellence,” an honor for events that go above-and-beyond traditional marketing programming. I am proud to have played a part in the event, leading […]
Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a hyper-targeted, mobile-aware and abbreviated approach to communications. I recently led a panel discussion on the topic, “Public Relations in a Social World,” during […]
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed and able to provide good material while waiting for the PR assistant to show up, or walking to the elevator when the interview […]
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