Category: Media Relations
What Journalists Want in Your Online Newsroom: Start with a Real Person
Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen, a missed opportunity that a company in the technology space still doesn’t know…
Continue readingTrying to Reach Journalists? Start with Email and Social Media
A new survey of journalists provides insights into the evolution of their use of social media. Of interest to those who are asked to “pitch” stories is the preferred method of contact:…
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Connecting with Higher Ed Media
I was fortunate to join more than 200 communicators from 163 colleges and universities in D.C. recently for the 29th annual College Media Conference organized by JD/PR client Council of Independent Colleges and…
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Journalists: Connect With Us on Twitter and Share Images and Links
Text-only press releases won’t get you too far in today’s newsrooms, according to a panel of journalists speaking at Capitol Communicator’s recent Convergence in Communications Conference. “I still get information from email, but…
Continue readingGetting Your Media-Trained Spokesperson Onto WBAL-TV
Want your story on WBAL-TV? One of your biggest challenges is getting the attention Jessica Rahn, the station’s guardian assignment editor who says she’s not afraid of anyone, has a backlog of…
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Media Training Tip #16: Don’t Be Tempted by the Awkward Silence
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed…
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