Trying to Reach Journalists? Start with Email and Social Media

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A new survey of journalists provides insights into the evolution of their use of social media. Of interest to those who are asked to “pitch” stories is the preferred method of contact: U.S. journalists’ top three methods of contact include email (84 percent), social media (33 percent) and telephone (15 percent). U.S. journalists list PR […]

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What the ‘New PR’ Looks Like

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Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a hyper-targeted, mobile-aware and abbreviated approach to communications. I recently led a panel discussion on the topic, “Public Relations in a Social World,” during […]

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