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Measurement

This Season Don’t Just Count the Home Runs

JDPR Social April 3, 2021 no comment

Fans love the dramatic home run blast, along with the fireworks and slo-mo trot around the bases. But it’s not the only result to count in baseball. A team can easily hit…

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Crisis Communications, PR

Is Your Crisis PR Plan Still in a 3-Ring Binder?

JDPR Social February 27, 2021 no comment

When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting and trying to make calls on overloaded networks. One company we worked with,…

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Media Relations, Podcast

Practically Social Episode 37: Opposite the Editorial Page

JDPR Social February 14, 2021 no comment

Yes, that’s what op-ed stands for! In this episode of the Practically Social podcast, Jeff shared the latest thinking on op-eds, thanks to a National Press Club webinar he attended featuring op-ed…

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Media Relations

Resilient Black Press Remains Trusted and Relevant

JDPR Social February 6, 2021 no comment

The Black press can get overlooked but it’s a trusted source of information for America’s 50 million African Americans and tells stories and uncovers truths that you won’t find in the mainstream…

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PR, Social Media

Has Your Advertising Agency PR and Marketing Plan Gone by the Wayside?

JDPR Social January 27, 2021 no comment

If you run an advertising or marketing agency you know the drill. You assign agency PR and marketing duties to J.D., the new assistant account executive who’s not extremely busy. All is…

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PR

Davis Continues Service on PRSA Maryland Board of Directors

JDPR Social January 23, 2021 no comment

The Public Relations Society of America Maryland Chapter (PRSA Maryland), the leading organization serving communications and public relations professionals in central Maryland, has announced its 2021 president, executive committee, and board of…

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PR

PR and Communications Trends to Watch in 2021

JDPR Social December 30, 2020 no comment

If 2020 has taught us anything, it’s that we have no idea what’s in store for the new year, but here goes! Brevity Rewarded Audiences will demand even shorter and faster content in…

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Crisis Communications

Use Crisis Levels to Prepare for the Unknown

JDPR Social December 7, 2020 no comment

There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading. Sexual harassment at a private school. Carbon…

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Podcast

Practically Social Episode 23: Half-Truths, Disinformation and Lies

JDPR Social November 6, 2020 no comment

We need to be on guard against attempts to influence us with messaging trickery, much of it orchestrated from abroad. In this episode of Practically Social, co-hosts Jeff Davis and Charlie Birney…

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Social Media

Brands Looking for a Simpler Way to Connect

JDPR Social October 31, 2020 no comment

The 2021 Social Media Trends Report by HubSpot and Talkwalker is out, and while it includes multiple TikTok mentions, two predictions stand out. Expect to see a rise in newsletters and podcasts…

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Recent Posts

  • This Season Don’t Just Count the Home Runs
  • Is Your Crisis PR Plan Still in a 3-Ring Binder?
  • Practically Social Episode 37: Opposite the Editorial Page
  • Resilient Black Press Remains Trusted and Relevant
  • Has Your Advertising Agency PR and Marketing Plan Gone by the Wayside?
  • Davis Continues Service on PRSA Maryland Board of Directors

Last Tweets

Jeff DavisFollow

Jeff Davis
contactjeffJeff Davis@contactjeff·
15 Apr

Just recorded another episode of #PracticallySocial with ⁦@cbirney⁩. Topics: the art of listening; Room Rater (⁦@ratemyskyperoom⁩); farewell to Maddie; what to do with interview silence; and more! Find us on Spotify, Apple or wherever you get your favorite podcasts.

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contactjeffJeff Davis@contactjeff·
8 Apr

When it comes to #PRmeasurement, don't just count those grand slam story placements. Just like baseball, measure the incremental steps that lead to a winning communications program. And go, O's! More here: https://buff.ly/2Q6ipiz

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contactjeffJeff Davis@contactjeff·
8 Apr

"The Process:
1) Decide what you want to achieve.
2) Try different ways of achieving it until you find one that works for you.
3) Do more of what works. Do less of what doesn’t.
4) Don’t stop doing it until it stops working.
5) Repeat."

–@JamesClear

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contactjeffJeff Davis@contactjeff·
30 Mar

Attention Maryland nonprofits!

PRSA-MD Chapter@PRSA_MD

Are you a #Maryland nonprofit in need of PR assistance? We’re offering free #publicrelations counsel to community-serving organizations adversely affected by the COVID-19 pandemic.
Register by April 7:
http://bit.ly/MDGivesBack-Org-application
#nonprofits

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contactjeffJeff Davis@contactjeff·
26 Mar

A rare Friday recording of Practically Social with ⁦@cbirney⁩ https://www.instagram.com/p/CM5ab0dBpzb/?igshid=11giefz2cbo43

Reply on Twitter 1375565216591851533Retweet on Twitter 1375565216591851533Like on Twitter 1375565216591851533Twitter 1375565216591851533
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