Less is More: PR Predictions for 2022
“I would have written a shorter letter, but I did not have the time.” — Blaise Pascal (1623-1662) The wisdom of the French thinker and writer will prove even more relevant in…
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Best Media Interview Tips
Media interviews are a fantastic opportunity to share your brand’s message. But they require strategic preparation to ensure your on-camera presence is polished and the message is properly refined. Jeff was…
Continue reading“B2B Marketing: The Latest Strategies and Thinking”
Jeff has been invited to lead a panel discussion on “B2B Marketing: The Latest Strategies and Thinking” at the Mid-Atlantic Marketing Summit. The panel of leading B2B marketers includes Nora Conklin,…
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5 PR Pros Share Their Best Crisis Communications Advice
A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at…
Continue readingDavis Selected to Speak at New England PR Conference
Baltimore PR pro Jeffrey A. Davis, APR, will be a featured speaker at the upcoming PRxNE conference hosted by the Yankee Chapter of the Public Relations Society of America for the PRSA…
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This Season Don’t Just Count the Home Runs
Fans love the dramatic home run blast, along with the fireworks and slo-mo trot around the bases. But it’s not the only result to count in baseball. A team can easily hit…
Continue readingIs Your Crisis PR Plan Still in a 3-Ring Binder?
When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting and trying to make calls on overloaded networks. One company we worked with,…
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Practically Social Episode 37: Opposite the Editorial Page
Yes, that’s what op-ed stands for! In this episode of the Practically Social podcast, Jeff shared the latest thinking on op-eds, thanks to a National Press Club webinar he attended featuring op-ed…
Continue readingResilient Black Press Remains Trusted and Relevant
The Black press can get overlooked but it’s a trusted source of information for America’s 50 million African Americans and tells stories and uncovers truths that you won’t find in the mainstream…
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Has Your Advertising Agency PR and Marketing Plan Gone by the Wayside?
If you run an advertising or marketing agency you know the drill. You assign agency PR and marketing duties to J.D., the new assistant account executive who’s not extremely busy. All is…
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