The Baltimore Public Relations Council has announced details for its 7th Annual Communications Spring Training Workshop scheduled for Thursday, April 20 at Loyola University Maryland’s Graduate Center. This half-day event brings together the best and brightest of the Baltimore region’s PR and marketing professionals for a series of informative workshops covering a broad range of […]
This commentary was originally published on Strategic, the online B2B PR publication for executives in the USA, UK and Ireland. My favorite PR definition is one I heard years ago: “Doing a good deed and getting caught,” writes Jeffrey Davis. That means you did the right thing, someone else saw your actions, and they shared […]
TYSONS, Virginia – Baltimore PR firm pro Jeffrey Davis has been selected to lead a panel discussion on trends in search engine optimization (SEO) at the upcoming Mid-Atlantic Marketing Summit, the most respected marketing and communications conference in the Mid-Atlantic region. The session, “SEO: Trends, Developments & Best Practices,” will offer an insider’s look at […]
“I would have written a shorter letter, but I did not have the time.” — Blaise Pascal (1623-1662) The wisdom of the French thinker and writer will prove even more relevant in 2022, when an abundance of content and distractions means PR writers must find the time to craft even shorter messages. Companies and thought […]
Jeff has been invited to lead a panel discussion on “B2B Marketing: The Latest Strategies and Thinking” at the Mid-Atlantic Marketing Summit. The panel of leading B2B marketers includes Nora Conklin, senior director of Demand Generation, NowSecure, Mark Devito, president, Beyond Definition, Sarah Nicholson, SVP Marketing & Demand Generation, Babyscripts, and Amanda Eamich, Senior […]
A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at risk. Every organization is vulnerable, yet half of U.S. companies don’t have a crisis communications plan. Effective communication during a crisis can be […]
When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting and trying to make calls on overloaded networks. One company we worked with, which operates plants nationwide from its Baltimore headquarters, urgently needed to communicate, but the PR team had to wing it from the sidewalk […]
If you run an advertising or marketing agency you know the drill. You assign agency PR and marketing duties to J.D., the new assistant account executive who’s not extremely busy. All is fine for a few months, but new accounts arrive, J.D. is really good at what does, clients love him and voila, agency PR […]
The Public Relations Society of America Maryland Chapter (PRSA Maryland), the leading organization serving communications and public relations professionals in central Maryland, has announced its 2021 president, executive committee, and board of directors, including JD/PR’s Jeffrey A. Davis, APR. The chapter elected David Marshall, Ph.D., APR as 2021 President. Marshall is professor and chair of The […]
If 2020 has taught us anything, it’s that we have no idea what’s in store for the new year, but here goes! Brevity Rewarded Audiences will demand even shorter and faster content in 2021. So I’ll make this brief and practical. Expanded Talent Pool Covid taught us we can do remote work. Next up: smart hiring […]
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