Category: PR
Less is More: PR Predictions for 2022
“I would have written a shorter letter, but I did not have the time.” — Blaise Pascal (1623-1662) The wisdom of the French thinker and writer will prove even more relevant in…
Continue reading“B2B Marketing: The Latest Strategies and Thinking”
Jeff has been invited to lead a panel discussion on “B2B Marketing: The Latest Strategies and Thinking” at the Mid-Atlantic Marketing Summit. The panel of leading B2B marketers includes Nora Conklin,…
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5 PR Pros Share Their Best Crisis Communications Advice
A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at…
Continue readingIs Your Crisis PR Plan Still in a 3-Ring Binder?
When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting and trying to make calls on overloaded networks. One company we worked with,…
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Has Your Advertising Agency PR and Marketing Plan Gone by the Wayside?
If you run an advertising or marketing agency you know the drill. You assign agency PR and marketing duties to J.D., the new assistant account executive who’s not extremely busy. All is…
Continue readingDavis Continues Service on PRSA Maryland Board of Directors
The Public Relations Society of America Maryland Chapter (PRSA Maryland), the leading organization serving communications and public relations professionals in central Maryland, has announced its 2021 president, executive committee, and board of…
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PR and Communications Trends to Watch in 2021
If 2020 has taught us anything, it’s that we have no idea what’s in store for the new year, but here goes! Brevity Rewarded Audiences will demand even shorter and faster content in…
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JD/PR Selected as Maryland PR Agency for National Alliance of Independent PR Pros
PR Consultants Group, a national network of seasoned public relations professionals in top markets across the U.S., has added five new members to its alliance of independent PR firms, including Jeffrey Davis…
Continue readingWhat Journalists Want in Your Online Newsroom: Start with a Real Person
Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen, a missed opportunity that a company in the technology space still doesn’t know…
Continue readingContent Marketing: Latest Thinking & Strategies
Jeff will be leading a panel discussion at the upcoming Marketing Advertising Communications Summit (Oct. 22-23, 2020) on the topic of content marketing. Hundreds of communicators are expected at the online summit,…
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