Less is More: PR Predictions for 2022

“I would have written a shorter letter, but I did not have the time.” — Blaise Pascal (1623-1662) The wisdom of the French thinker and writer will prove even more relevant in 2022, when an abundance of content and distractions means PR writers must find the time to craft even shorter messages. Companies and thought […]

“B2B Marketing: The Latest Strategies and Thinking”

Jeff has been invited to lead a panel discussion on “B2B Marketing: The Latest Strategies and Thinking” at the Mid-Atlantic Marketing Summit.   The panel of leading B2B marketers includes Nora Conklin, senior director of Demand Generation, NowSecure, Mark Devito, president, Beyond Definition, Sarah Nicholson, SVP Marketing & Demand Generation, Babyscripts, and Amanda Eamich, Senior […]

5 PR Pros Share Their Best Crisis Communications Advice

A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at risk. Every organization is vulnerable, yet half of U.S. companies don’t have a crisis communications plan. Effective communication during a crisis can be […]

Is Your Crisis PR Plan Still in a 3-Ring Binder?

When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting and trying to make calls on overloaded networks. One company we worked with, which operates plants nationwide from its Baltimore headquarters, urgently needed to communicate, but the PR team had to wing it from the sidewalk […]

Has Your Advertising Agency PR and Marketing Plan Gone by the Wayside?

If you run an advertising or marketing agency you know the drill. You assign agency PR and marketing duties to J.D., the new assistant account executive who’s not extremely busy. All is fine for a few months, but new accounts arrive, J.D. is really good at what does, clients love him and voila, agency PR […]

Davis Continues Service on PRSA Maryland Board of Directors

The Public Relations Society of America Maryland Chapter (PRSA Maryland), the leading organization serving communications and public relations professionals in central Maryland, has announced its 2021 president, executive committee, and board of directors, including JD/PR’s Jeffrey A. Davis, APR. The chapter elected David Marshall, Ph.D., APR as 2021 President. Marshall is professor and chair of The […]

PR and Communications Trends to Watch in 2021

If 2020 has taught us anything, it’s that we have no idea what’s in store for the new year, but here goes! Brevity Rewarded Audiences will demand even shorter and faster content in 2021. So I’ll make this brief and practical. Expanded Talent Pool Covid taught us we can do remote work. Next up: smart hiring […]

JD/PR Selected as Maryland PR Agency for National Alliance of Independent PR Pros

PR Consultants Group, a national network of seasoned public relations professionals in top markets across the U.S., has added five new members to its alliance of independent PR firms, including Jeffrey Davis of J. Davis Public Relations (JD/PR) representing Baltimore and Maryland. Davis has more than 25 years of experience in positioning and reputation management, particularly […]

What Journalists Want in Your Online Newsroom: Start with a Real Person

Your website press section could keep you from being quoted in The New York Times. I’ve seen it happen, a missed opportunity that a company in the technology space still doesn’t know about. While handling national PR for the Grand Prix of Baltimore I landed a story about a new technology some of the racing […]

Content Marketing: Latest Thinking & Strategies

Jeff will be leading a panel discussion at the upcoming Marketing Advertising Communications Summit (Oct. 22-23, 2020) on the topic of content marketing. Hundreds of communicators are expected at the online summit, focusing on what’s working today and what will work in the future. The two-day event is expected to feature 80 keynoters and panelists. […]