In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed and able to provide good material while waiting for the PR assistant to show up, or walking to the elevator when the interview […]
I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by next week, but as of Tuesday here’s my take on the Top 10 (listed in alphabetical order): Augmented Reality – Defined as a type […]
If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis and social media plan for a major international airport, and, while I won’t go into details in this post (contact me if you want to […]
I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy is Key A social media strategy and its relevance is more than just trying to fire off a few “tweets” to promote your […]
A few posts ago I commented on the PRSA-led campaign to develop a modern definition of public relations, with crowd-sourced votes on three finalists now being tabulated. Caution: some are still clunky with PR jargon (“build mutually beneficial relationships” anyone?), but it’s a much-needed exercise as the current definition hasn’t been updated since 1982. While votes are […]
I’m looking forward to being part of a panel on crisis communications and social media Nov.3 that will bring attendees the latest thinking on how news organizations are using tools such as Twitter and Facebook during crisis situations. Find out more about the session, “Crisis Communication in a Social Media World,” and register for PRSA’s Mid-Atlantic […]
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