Has Your Advertising Agency PR and Marketing Plan Gone by the Wayside?

If you run an advertising or marketing agency you know the drill. You assign agency PR and marketing duties to J.D., the new assistant account executive who’s not extremely busy. All is fine for a few months, but new accounts arrive, J.D. is really good at what does, clients love him and voila, agency PR […]

Brands Looking for a Simpler Way to Connect

The 2021 Social Media Trends Report by HubSpot and Talkwalker is out, and while it includes multiple TikTok mentions, two predictions stand out. Expect to see a rise in newsletters and podcasts – a return to “old-school marketing” – as brands shift to a simpler way of engaging consumers. From the report: Use newsletters to […]

A Silver Anvil for J. Davis Public Relations

Two organizations in Maryland won a 2016 Silver Anvil from the Public Relations Society of America Communicators and J. Davis Public Relations is proud to be one of them. The awards were presented during a gala event in New York City June 9 for the program known as the icon of best public relations practices. Working with The Council of […]

Marketers: Have You Read About Reddit?

Guest Post by Trevor Davis With all the social media platforms out there marketers are always on the lookout for the next tool to reach consumers. They have perfected this art on Twitter and Facebook, have moved on to apps like Instagram and are experimenting with Snapchat. But what they don’t realize is that they […]

How to Approach Your Airport’s Social Media Strategy and Policy

If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. We recently completed a comprehensive social media analysis and social media plan for a major international airport, and, while we won’t go into details in this post (contact us if you […]

A Practical 2016 To-Do List for Communicators

We don’t need another “2016 predictions” post, so here is a checklist showing my take on where the top communications topics stand today and what you should either be doing or experimenting with this year. Here goes: 1. Do you have a social media policy in place? One that encourages employees to amplify your organization’s […]

JD/PR Wins PR Award for Social Media Command Center

J. Davis Public Relations was among the award winners at the Public Relations Society of America, Maryland Chapter’s annual “Best in Maryland” awards event held Dec. 1 in Baltimore. I was honored to win in the Social Media/Viral Marketing category for the social media strategy I developed and carried out in 2014 for Star-Spangled Spectacular, […]

Talking Snapchat, Periscope and Email at the Campaigns & Marketing Summit

While communicators explore Snapchat and live-streaming video, email remains the killer app and televised moments from the presidential debates are still a major force in today’s campaigns, according to presenters at the recent Campaigns & Marketing Summit I attended at the National Press Club. “Instead of being the Snapchat election this has become the three-hour […]

Connecting with Higher Ed Media

I was fortunate to join more than 200 communicators from 163 colleges and universities in D.C. recently for the 29th annual College Media Conference organized by JD/PR client Council of Independent Colleges and the American Association of State Colleges and Universities. The continued rise of social media and importance of integrating its tools with traditional methods […]

Two Gold Awards for ‘Libby & Art’ Social Media Campaign

It’s always nice to be recognized for a campaign’s efforts, and a national social media program I helped to develop recently won two national Gold Awards in the Association Media & Publishing EXCEL Awards program for “Social Media Innovation and Strategy” and “Integrated Mixed-Media Campaign.” The Power of Liberal Arts campaign (featuring Twitter characters Libby […]