The Public Relations Collective has announced its official launch as a nationwide alliance of senior-level public relations and communications professionals who built their careers at leading global agencies and major U.S. brands before establishing successful independent PR consulting practices. Jeffrey Davis, head of J. Davis Public Relations (JD/PR), is one of the organization’s 13 founding […]
Anyone who has worked in public relations has experienced those moments where you think you’ve hit the jackpot with a media placement, only to hear crickets from the client. Or worse, receive a note making clear they expected more. Like that time I landed a top-of-the-fold story in the Washington Post for a little-known biotech […]
NOTE: Jeff Davis covered South by Southwest 2026 in Austin for Capitol Communicator. This is one of his dispatches from SXSW. As artificial intelligence reshapes marketing, two top brand leaders made clear at South By Southwest that the future won’t be built by machines alone. Even as they invest heavily in AI, Lyft CMO Brian Irving and Samsung […]
Founder of J. Davis Public Relations brings journalism-driven insight to fractional and project-based PR consulting Davis is an independent public relations consultant and founder of J. Davis Public Relations, LLC, providing fractional and project-based PR services for small to mid-sized organizations. Jeffrey A. Davis, APR, founder and principal of J. Davis Public Relations, LLC (JD/PR), […]
As more organizations look for flexible, high-impact public relations support, the PR industry is continuing its shift away from hourly billing toward project-based pricing and monthly consulting engagements. J. Davis Public Relations, LLC (JD/PR) has operated this way for years, offering clear scopes of work, predictable fees and a transparent approach to budgeting. The information […]
How can I find an experienced PR consultant near me? If you’re searching for an independent PR consultant near me in Austin, Texas; Washington, D.C., Baltimore or Annapolis, Maryland, JD/PR serves all four regions. JD/PR can partner with senior consultants in every major U.S. market — offering local insight anywhere your story needs to be told. […]
Discover how JD/PR helps brands build visibility in the AI era with proven PR strategies—trusted media, clarity, and credibility that LLMs recognize. For years, marketing teams chased algorithms—stuffing keywords, tweaking metadata, and hoping Google’s crawlers would nudge their site higher on a page of blue links. That era is over. Today, visibility depends on showing […]
1. What does an independent public relations consultant do? An independent public relations (PR) consultant helps organizations strengthen their reputation, visibility and credibility through strategic communication. That includes media relations, message development, content strategy, crisis communications and social media. Unlike agencies, I offer direct senior-level expertise, flexible engagement options and personalized attention. Focused on the […]
This year’s Mid-Atlantic MarCom Summit and ADWKDC held in Arlington, VA did not disappoint. It’s tough to fit a full day of PR, AI, and communications knowledge into one post, but here is a sampling of insights and actionable ideas: 💬 Trust is shifting. With confidence in national media continuing to slip, people are turning […]
Social media professionals recently gathered for the Social Media Outlook 2025 breakfast, part of the Mid-Atlantic MarCom Summit’s Breakfast Series, to discuss emerging trends and platform-specific strategies. The panel featured prominent DC-area social media experts including Gina Florence, Director of Corporate Social Media at Charles Schwab; Paige Hopkins, Social Host at Axios; Joseph Ferguson, TikTok […]
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