This commentary was originally published on Strategic, the online B2B PR publication for executives in the USA, UK and Ireland. My favorite PR definition is one I heard years ago: “Doing a good deed and getting caught,” writes Jeffrey Davis. That means you did the right thing, someone else saw your actions, and they shared […]
Brevity is the answer when it comes to helping journalists, two recent studies show. Thinking of abandoning Twitter in the face of all the Elon Musk drama? Not such a good idea if you work in PR. Most journalists turn to online newspapers (57%) or Twitter (18%) first for news, according to a 2022 survey […]
J. Davis Public Relations, LLC’s fees for 2023 remain unchanged from 2022’s fees and are as follows: Public Relations services: $235 per hour Includes consultation and planning, development of content, creation of media lists, media outreach and fulfillment, social media consulting, content, monitoring and reporting. Routine out-of-pocket expenses for items such as travel (IRS standard […]
J. Davis Public Relations was among the award winners at the Public Relations Society of America, Maryland Chapter’s annual “Best in Maryland” awards event held Dec. 8 in Owings Mills. Working with the Greater Capital Area Association of REALTORS® (GCAAR), JD/PR devised a media relations strategy aimed at increasing GCAAR’s visibility with the business media […]
As tempting as it sounds, SEO will not deliver instant results. No keyword tricks or tweaks will boost your ranking overnight. SEO takes time. “You can’t just wave a magic wand and make rankings appear. There’s a lot more to it,” said Adam Levine, Senior Manager, SEO, Appian Corporation, speaking at the Mid-Atlantic Marketing Summit […]
TYSONS, Virginia – Baltimore PR firm pro Jeffrey Davis has been selected to lead a panel discussion on trends in search engine optimization (SEO) at the upcoming Mid-Atlantic Marketing Summit, the most respected marketing and communications conference in the Mid-Atlantic region. The session, “SEO: Trends, Developments & Best Practices,” will offer an insider’s look at […]
“I would have written a shorter letter, but I did not have the time.” — Blaise Pascal (1623-1662) The wisdom of the French thinker and writer will prove even more relevant in 2022, when an abundance of content and distractions means PR writers must find the time to craft even shorter messages. Companies and thought […]
Media interviews are a fantastic opportunity to share your brand’s message. But they require strategic preparation to ensure your on-camera presence is polished and the message is properly refined. Jeff was one of 11 PR pros asked by PRConsultants Group, a collaborative of public relations agencies in the top 50 U.S. markets, to share […]
Jeff has been invited to lead a panel discussion on “B2B Marketing: The Latest Strategies and Thinking” at the Mid-Atlantic Marketing Summit. The panel of leading B2B marketers includes Nora Conklin, senior director of Demand Generation, NowSecure, Mark Devito, president, Beyond Definition, Sarah Nicholson, SVP Marketing & Demand Generation, Babyscripts, and Amanda Eamich, Senior […]
A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at risk. Every organization is vulnerable, yet half of U.S. companies don’t have a crisis communications plan. Effective communication during a crisis can be […]
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