While communicators explore Snapchat and live-streaming video, email remains the killer app and televised moments from the presidential debates are still a major force in today’s campaigns, according to presenters at the recent Campaigns & Marketing Summit I attended at the National Press Club. “Instead of being the Snapchat election this has become the three-hour […]
I was recently asked for my thoughts on what’s the latest in social media. There’s no easy answer, as new tools arrive every week and the focus constantly shifts, but as of this day in May, 2015, here’s my take: Live Video – Two new apps are demonstrating the popularity and usefulness of allowing users […]
Happy New Year! Here I am, ready to jump on the social media predictions bandwagon. I just read Carlos Gil’s excellent compilation of predictions from 30 gurus, so here’s what I believe are the most likely predictions: Watch Snapchat, as its user base is growing on age with 30-somethings getting into it (in addition to […]
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