J. Davis Public Relations, LLC’s fees for 2024 remain unchanged from 2023’s fees and are as follows:
Public Relations services: $235 per hour
Includes consultation and planning, messaging and outreach strategy, development of content, creation of media lists, media outreach and fulfillment, social media consulting, content, monitoring and reporting.
Routine out-of-pocket expenses for items such as travel and parking will be invoiced net as accrued. Estimates for larger program expenses such as media monitoring services, paid wire service fees, paid media, photography/design and paid social media will be submitted for client approval prior to proceeding.
Options: Hourly services, billed at the end of each month and payable upon receipt. Or establishment of a scope of work and set amount of hours, typically 20-30 hours per month, billed at the first of each month and payable within 30 days.
Crisis PR services: $325 per hour
Once you decide to work with us and before we begin work, ACH wiring of an upfront payment of $5,000 will allow us to start representing you in your crisis situation. We’ll use that retainer to cover our services related to your case until we use up the entire amount.
If we use up the retainer before your crisis situation is resolved, we’ll let you know, and ask that you pay for additional services at the hourly rate. If we don’t use up the entire retainer by the end of our work together, we’ll give you a refund for the remaining amount.
A la carte
Media Training/Spokesperson Coaching
JD/PR offers several project-based services, including media training workshops. Fee is $4,500 for a half day for 1-4 people + cost of a camera technician (typically in the $800 range). Includes messaging prep, custom presentation, mock interviews and critique.
Crisis Communications Workshop
Similar to the media training workshop, JD/PR will create a custom workshop covering the ins and outs of crisis communications, ways to update your crisis plan and ways your organization can prepare for when things go wrong. Fee is $3,500. JD/PR is also available to update and convert your crisis PR plan to a mobile version. Price varies for this option based on complexity.
Wire Service News Distribution
JD/PR will write or revise your press release, up to 600 words, allow for 2 revisions and conduct a final review for adherence to AP Style. JD/PR will place the news release onto the Accesswire national wire distribution service and also email the press release and an image to a media list that you provide of up to 20 outlets/journalists. You are responsible for follow up and fulfilling requests that come in from media such as interview requests. End-of-campaign report provided by Accesswire. Fee: $3,500 plus the wire service fee (typically $650-$750).