I recently led a social media workshop for college presidents during a conference in San Diego — “Twitter Tutorial (for Presidents): Triumphs, Trials, Trends and Tips.” Joining me were two presidents who actively tweet and could share example after example of reasons their peers should engage with students and communicate important messages from their their own Twitter accounts. Thanks to my tweeting co-presenters, Laurie Joyner, president of Wittenberg University in Springfield, Ohio, and Paul C. Pribbenow, president of Augsburg College in Minneapolis.
While the how-to’s and case studies can be the subject of a future post, below are some of the resources I shared that can help your college president (or CEO, for that matter) get up to speed on Twitter and start reaping the benefits of social media:
– A great crowd-sourced way to keep up with the latest tools and tricks: do a search for the hashtag #TwitterTips to view the latest right from your Twitter feed. (Also search #2015PI to see what others were tweeting during the 2015 Presidents Institute in San Diego, the conference organized by a JD/PR client, The Council of Independent Colleges);
– Many users forget about the official Twitter Help Center: click on “Help” on your Twitter home page (in the white box, right side of screen under “Who to Follow”).
– “The Teacher’s Guide to Twitter,” by Edudemic. A comprehensive summary of Twitter facts and tips, from common education hashtags, to connecting with students and more.
– “The 7 Attributes of CEOs Who Get Social Media,” Harvard Business Review, by Ted Coiné and Mark Babbitt.
– Finally, check out my curated list of college presidents who tweet (these are not the official university accounts; this list is strictly college presidents who are on Twitter).