Tag: media training
The ‘Main Thing’ Your Spokesperson Needs to Know
“If I had more time, I would have written a shorter letter.” – Quote commonly attributed to Mark Twain Focusing on brevity and conveying a single message is one of the greatest…
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Media Training Tip #16: Don’t Be Tempted by the Awkward Silence
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed…
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