We don’t need another “2016 predictions” post, so here is a checklist showing my take on where the top communications topics stand today and what you should either be doing or experimenting with this year. Here goes: 1. Do you have a social media policy in place? One that encourages employees to amplify your organization’s […]
A new survey of journalists provides insights into the evolution of their use of social media. Of interest to those who are asked to “pitch” stories is the preferred method of contact: U.S. journalists’ top three methods of contact include email (84 percent), social media (33 percent) and telephone (15 percent). U.S. journalists list PR […]
Text-only press releases won’t get you too far in today’s newsrooms, according to a panel of journalists speaking at Capitol Communicator’s recent Convergence in Communications Conference. “I still get information from email, but what will we do with just the words in an email?” asked Bloomberg’s John Hughes. “The content needs to go onto the web, so […]
“If I had more time, I would have written a shorter letter.” – Quote commonly attributed to Mark Twain Focusing on brevity and conveying a single message is one of the greatest challenges in media training yet it’s the key to increasing your “quotability quotient,” according to a train-the-trainer session I attended led by media […]
Once again, Baltimore is getting international attention for a crime story, and this time it’s for Serial, the podcast that’s setting records with more than five million downloads. A question for communicators and reputation managers is this: Will Serial make a lasting impression on Baltimore’s image in a way similar to The Wire? Or will the […]
At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of Excellence,” an honor for events that go above-and-beyond traditional marketing programming. I am proud to have played a part in the event, leading […]
I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by next week, but as of Tuesday here’s my take on the Top 10 (listed in alphabetical order): Augmented Reality – Defined as a type […]
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