Jeffrey Davis has been selected to lead a panel discussion on the latest strategies for business-to-business marketing at the upcoming Mid-Atlantic MarCom Summit, the most respected marketing and communications conference in the Mid-Atlantic region.
The session, “B2B Marketing in the Digital Age: Strategies for Success,” will offer an insider’s look at how businesses are communicating with other businesses and what tools, methods and approaches are working.
“Business-to-business marketing is undergoing a digital transformation with new tools and strategies demanding attention. My panelists have their fingers on the pulse of what works and together we’ll deliver insider tips and trends B2B marketers need to know to take their efforts to the next level,” said Davis, who heads Baltimore public relations firm J. Davis Public Relations, LLC and also serves as Maryland editor for the Capitol Communicator.
Joining Jeff as B2B session panelists are STEPHANIE GLASHOW, Head of Marketing, Corporate & Institutional Solutions, Morgan Stanley; CHRISTINA PARSONS, EVP Creative Strategy, Marketing.com; and HUNTER MONTGOMERY
Chief Marketing Officer, ChurnZero.
The Mid-Atlantic MarCom Summit is the region’s largest annual gathering of marketing, advertising, PR, communications, and media professionals. It brings together 500+ professionals from brands, associations, professional services firms, government, tech companies, and more to discuss industry trends, best practices, and challenges.
This year, the event hosts the American Advertising Federation DC Chapter’s ADWKDC, which will feature a track of sessions for the advertising community.
The summit is co-produced by two of the most respected news organizations in the region: Potomac Tech Wire, the region’s source for technology news, and Capitol Communicator, the region’s source for marketing and communications news.
Keynotes and Featured Speakers include JEAN MEDINA, Chief Communications Officer, Washington Commanders; CHARMION KINDER, Director, Office of Communications, Office of External Affairs, Peace Corps; MARTHA BOUDREAU, Executive Vice President and Chief Communications & Marketing Officer AARP; MICHAEL SMITH, Chief Marketing Officer, NPR; KATHY BAIRD, Chief Communications Officer, The Washington Post; MARCUS COLLINS, Professor, University of Michigan, and Best-Selling Author of “For the Culture,” and ROSEMARY MCGILLAN, Chief Marketing & Communications Officer, American Red Cross.
The event will be held at the Capital One Hall in Tysons, Virginia on November 2, 2023. For more information visit https://mamsummit.com/