SEO myths, missteps and magic

As tempting as it sounds, SEO will not deliver instant results. No keyword tricks or tweaks will boost your ranking overnight. SEO takes time. “You can’t just wave a magic wand and make rankings appear. There’s a lot more to it,” said Adam Levine, Senior Manager, SEO, Appian Corporation, speaking at the Mid-Atlantic Marketing Summit […]

Davis to Lead “SEO Best Practices” Session at Mid-Atlantic Marketing Summit

TYSONS, Virginia – Baltimore PR firm pro Jeffrey Davis has been selected to lead a panel discussion on trends in search engine optimization (SEO) at the upcoming Mid-Atlantic Marketing Summit, the most respected marketing and communications conference in the Mid-Atlantic region. The session, “SEO: Trends, Developments & Best Practices,” will offer an insider’s look at […]

Less is More: PR Predictions for 2022

“I would have written a shorter letter, but I did not have the time.” — Blaise Pascal (1623-1662) The wisdom of the French thinker and writer will prove even more relevant in 2022, when an abundance of content and distractions means PR writers must find the time to craft even shorter messages. Companies and thought […]

Best Media Interview Tips

Media interviews are a fantastic opportunity to share your brand’s message. But they require strategic preparation to ensure your on-camera presence is polished and the message is properly refined.   Jeff was one of 11 PR pros asked by PRConsultants Group, a collaborative of public relations agencies in the top 50 U.S. markets, to share […]

“B2B Marketing: The Latest Strategies and Thinking”

Jeff has been invited to lead a panel discussion on “B2B Marketing: The Latest Strategies and Thinking” at the Mid-Atlantic Marketing Summit.   The panel of leading B2B marketers includes Nora Conklin, senior director of Demand Generation, NowSecure, Mark Devito, president, Beyond Definition, Sarah Nicholson, SVP Marketing & Demand Generation, Babyscripts, and Amanda Eamich, Senior […]

5 PR Pros Share Their Best Crisis Communications Advice

A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at risk. Every organization is vulnerable, yet half of U.S. companies don’t have a crisis communications plan. Effective communication during a crisis can be […]

Davis Selected to Speak at New England PR Conference

Baltimore PR pro Jeffrey A. Davis, APR, will be a featured speaker at the upcoming PRxNE conference hosted by the Yankee Chapter of the Public Relations Society of America for the PRSA Northeast District. The virtual conference will cover how to reinvent the delivery of communication and find new ways to engage technology for PR. […]

This Season Don’t Just Count the Home Runs

Fans love the dramatic home run blast, along with the fireworks and slo-mo trot around the bases. But it’s not the only result to count in baseball. A team can easily hit three home runs and still lose the game, 5-3. All the “little” successes add up. The singles and doubles. The outs. The RBIs […]

Is Your Crisis PR Plan Still in a 3-Ring Binder?

When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting and trying to make calls on overloaded networks. One company we worked with, which operates plants nationwide from its Baltimore headquarters, urgently needed to communicate, but the PR team had to wing it from the sidewalk […]

Practically Social Episode 37: Opposite the Editorial Page

Yes, that’s what op-ed stands for! In this episode of the Practically Social podcast, Jeff shared the latest thinking on op-eds, thanks to a National Press Club webinar he attended featuring op-ed experts Sam Ryan and Robby Schrum of Keybridge Communications. Takeaways included “don’t yell” and “don’t be boring.” Listen for more tips, including: Stick […]