Less is more: PR predictions for 2022

“I would have written a shorter letter, but I did not have the time.” — Blaise Pascal (1623-1662) The wisdom of the French thinker and writer will prove even more relevant in 2022, when an abundance of content and distractions means PR writers must find the time to craft even shorter messages. Companies and thought […]

Best media interview tips

Media interviews are a fantastic opportunity to share your brand’s message. But they require strategic preparation to ensure your on-camera presence is polished and the message is properly refined.   Jeff was one of 11 PR pros asked by PRConsultants Group, a collaborative of public relations agencies in the top 50 U.S. markets, to share […]

“B2B Marketing: The Latest Strategies and Thinking”

Jeff has been invited to lead a panel discussion on “B2B Marketing: The Latest Strategies and Thinking” at the Mid-Atlantic Marketing Summit.   The panel of leading B2B marketers includes Nora Conklin, senior director of Demand Generation, NowSecure, Mark Devito, president, Beyond Definition, Sarah Nicholson, SVP Marketing & Demand Generation, Babyscripts, and Amanda Eamich, Senior […]

5 PR Pros Share Their Best Crisis Communications Advice

A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at risk. Every organization is vulnerable, yet half of U.S. companies don’t have a crisis communications plan. Effective communication during a crisis can be […]

Davis Selected to Speak at New England PR Conference

Baltimore PR pro Jeffrey A. Davis, APR, will be a featured speaker at the upcoming PRxNE conference hosted by the Yankee Chapter of the Public Relations Society of America for the PRSA Northeast District. The virtual conference will cover how to reinvent the delivery of communication and find new ways to engage technology for PR. […]

This Season Don’t Just Count the Home Runs

Fans love the dramatic home run blast, along with the fireworks and slo-mo trot around the bases. But it’s not the only result to count in baseball. A team can easily hit three home runs and still lose the game, 5-3. All the “little” successes add up. The singles and doubles. The outs. The RBIs […]

Is Your Crisis PR Plan Still in a 3-Ring Binder?

When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting and trying to make calls on overloaded networks. One company we worked with, which operates plants nationwide from its Baltimore headquarters, urgently needed to communicate, but the PR team had to wing it from the sidewalk […]

Practically Social Episode 37: Opposite the Editorial Page

Yes, that’s what op-ed stands for! In this episode of the Practically Social podcast, Jeff shared the latest thinking on op-eds, thanks to a National Press Club webinar he attended featuring op-ed experts Sam Ryan and Robby Schrum of Keybridge Communications. Takeaways included “don’t yell” and “don’t be boring.” Listen for more tips, including: Stick […]

Resilient Black Press Remains Trusted and Relevant

The Black press can get overlooked but it’s a trusted source of information for America’s 50 million African Americans and tells stories and uncovers truths that you won’t find in the mainstream media. PR and advertising professionals should not ignore this powerful voice of the Black community. “We’re not the relic in the closet,” cautions […]

Has Your Advertising Agency PR and Marketing Plan Gone by the Wayside?

If you run an advertising or marketing agency you know the drill. You assign agency PR and marketing duties to J.D., the new assistant account executive who’s not extremely busy. All is fine for a few months, but new accounts arrive, J.D. is really good at what does, clients love him and voila, agency PR […]