This Season Don’t Just Count the Home Runs

Fans love the dramatic home run blast, along with the fireworks and slo-mo trot around the bases. But it’s not the only result to count in baseball. A team can easily hit three home runs and still lose the game, 5-3. All the “little” successes add up. The singles and doubles. The outs. The RBIs […]

Is Your Crisis PR Plan Still in a 3-Ring Binder?

When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting and trying to make calls on overloaded networks. One company we worked with, which operates plants nationwide from its Baltimore headquarters, urgently needed to communicate, but the PR team had to wing it from the sidewalk […]

Practically Social Episode 37: Opposite the Editorial Page

Yes, that’s what op-ed stands for! In this episode of the Practically Social podcast, Jeff shared the latest thinking on op-eds, thanks to a National Press Club webinar he attended featuring op-ed experts Sam Ryan and Robby Schrum of Keybridge Communications. Takeaways included “don’t yell” and “don’t be boring.” Listen for more tips, including: Stick […]

Resilient Black Press Remains Trusted and Relevant

The Black press can get overlooked but it’s a trusted source of information for America’s 50 million African Americans and tells stories and uncovers truths that you won’t find in the mainstream media. PR and advertising professionals should not ignore this powerful voice of the Black community. “We’re not the relic in the closet,” cautions […]

Has Your Advertising Agency PR and Marketing Plan Gone by the Wayside?

If you run an advertising or marketing agency you know the drill. You assign agency PR and marketing duties to J.D., the new assistant account executive who’s not extremely busy. All is fine for a few months, but new accounts arrive, J.D. is really good at what does, clients love him and voila, agency PR […]

Davis Continues Service on PRSA Maryland Board of Directors

The Public Relations Society of America Maryland Chapter (PRSA Maryland), the leading organization serving communications and public relations professionals in central Maryland, has announced its 2021 president, executive committee, and board of directors, including JD/PR’s Jeffrey A. Davis, APR. The chapter elected David Marshall, Ph.D., APR as 2021 President. Marshall is professor and chair of The […]

PR and Communications Trends to Watch in 2021

If 2020 has taught us anything, it’s that we have no idea what’s in store for the new year, but here goes! Brevity Rewarded Audiences will demand even shorter and faster content in 2021. So I’ll make this brief and practical. Expanded Talent Pool Covid taught us we can do remote work. Next up: smart hiring […]

Use Crisis Levels to Prepare for the Unknown

There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading. Sexual harassment at a private school. Carbon monoxide poisoning at a housing project in Baltimore. And many more crises I have managed over the years. Each one is as unpredictable […]

Practically Social Episode 23: Half-Truths, Disinformation and Lies

We need to be on guard against attempts to influence us with messaging trickery, much of it orchestrated from abroad. In this episode of Practically Social, co-hosts Jeff Davis and Charlie Birney dive into the topic of “Dark PR,” based on a session by that name offered by the National Press Club. Takeaways from the […]

Brands Looking for a Simpler Way to Connect

The 2021 Social Media Trends Report by HubSpot and Talkwalker is out, and while it includes multiple TikTok mentions, two predictions stand out. Expect to see a rise in newsletters and podcasts – a return to “old-school marketing” – as brands shift to a simpler way of engaging consumers. From the report: Use newsletters to […]