“B2B Marketing: The Latest Strategies and Thinking”

Jeff has been invited to lead a panel discussion on “B2B Marketing: The Latest Strategies and Thinking” at the Mid-Atlantic Marketing Summit.
The panel of leading B2B marketers includes Nora Conklin, senior director of Demand Generation, NowSecure, Mark Devito, president, Beyond Definition, Sarah Nicholson, SVP Marketing & Demand Generation, Babyscripts, and Amanda Eamich, Senior Director Business Development, Publicis Sapient, We will cover attribution, lead gen, account-based marketing, analytics, content marketing, social media, and more.
The Summit is set for November 10 at Capital One Hall in Tysons, Virginia. In its tenth year, it has become the “must-attend” marketing and digital event for the region and beyond. This year it is co-located with the PR Summit DC, so lots of content for marketers.
Keynote speakers include Roy Schwartz, co-founder and president of Axios, and Dave Jorgenson, best known as the TikTok Guy for The Washington Post.
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