A crisis scenario has the potential to interrupt business and significantly damage the reputation of your organization. Events ranging from unhappy employees to digital security failures are common and put you at risk. Every organization is vulnerable, yet half of U.S. companies don’t have a crisis communications plan.
Effective communication during a crisis can be the difference between a positive outcome and irreparable damage, which is why proper planning is so important. As with any skill, effective crisis communications requires organizations to prepare and remain sharp. The national Public Relations Consultants Group asked five PR professionals, including Jeffrey Davis, APR, to answer four questions on this topic. Keep reading to discover how they prepare for a crisis and avoid common pitfalls.