PR – Doing a good deed and getting caught

This commentary was originally published on Strategic, the online B2B PR publication for executives in the USA, UK and Ireland. My favorite PR definition is one I heard years ago: “Doing a good deed and getting caught,” writes Jeffrey Davis. That means you did the right thing, someone else saw your actions, and they shared […]

This Season Don’t Just Count the Home Runs

Fans love the dramatic home run blast, along with the fireworks and slo-mo trot around the bases. But it’s not the only result to count in baseball. A team can easily hit three home runs and still lose the game, 5-3. All the “little” successes add up. The singles and doubles. The outs. The RBIs […]