It’s always nice to be recognized for a campaign’s efforts, and a national social media program I helped to develop recently won two national Gold Awards in the Association Media & Publishing EXCEL Awards program for “Social Media Innovation and Strategy” and “Integrated Mixed-Media Campaign.” The Power of Liberal Arts campaign (featuring Twitter characters Libby […]
I was recently asked for my thoughts on what’s the latest in social media. There’s no easy answer, as new tools arrive every week and the focus constantly shifts, but as of this day in May, 2015, here’s my take: Live Video – Two new apps are demonstrating the popularity and usefulness of allowing users […]
I’m looking forward to speaking at the upcoming Convergence in Communications Conference, set for March 6 at Artisphere in Arlington, Virginia. I’ll be on a panel discussing podcasting and video casting, sharing tips and insights into how to integrate podcasting with your communications program. While podcasting has been around for many years, it is emerging as […]
This article appears in the Winter edition of OWU Magazine published by my alma mater, Ohio Wesleyan University. It summarizes a social media campaign I helped to develop for the Council of Independent Colleges in Washington, D.C. By Amanda Zechiel-Keiber “They make degrees so expensive that people can be buried in debt for life.” Sound familiar? […]
I recently led a social media workshop for college presidents during a conference in San Diego — “Twitter Tutorial (for Presidents): Triumphs, Trials, Trends and Tips.” Joining me were two presidents who actively tweet and could share example after example of reasons their peers should engage with students and communicate important messages from their their own […]
Happy New Year! Here I am, ready to jump on the social media predictions bandwagon. I just read Carlos Gil’s excellent compilation of predictions from 30 gurus, so here’s what I believe are the most likely predictions: Watch Snapchat, as its user base is growing on age with 30-somethings getting into it (in addition to […]
At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of Excellence,” an honor for events that go above-and-beyond traditional marketing programming. I am proud to have played a part in the event, leading […]
Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a hyper-targeted, mobile-aware and abbreviated approach to communications. I recently led a panel discussion on the topic, “Public Relations in a Social World,” during […]
I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by next week, but as of Tuesday here’s my take on the Top 10 (listed in alphabetical order): Augmented Reality – Defined as a type […]
If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis and social media plan for a major international airport, and, while I won’t go into details in this post (contact me if you want to […]
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