Category: Social Media
‘Promoting the Liberal Arts, 140 Characters at a Time’
This article appears in the Winter edition of OWU Magazine published by my alma mater, Ohio Wesleyan University. It summarizes a social media campaign I helped to develop for the Council of Independent…
Continue readingCollege Presidents Who Tweet
I recently led a social media workshop for college presidents during a conference in San Diego — “Twitter Tutorial (for Presidents): Triumphs, Trials, Trends and Tips.” Joining me were two presidents who actively…
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Watch Snapchat and other 2015 Predictions
Happy New Year! Here I am, ready to jump on the social media predictions bandwagon. I just read Carlos Gil’s excellent compilation of predictions from 30 gurus, so here’s what I believe…
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Tourism Excellence Award for Star-Spangled Spectacular
At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of…
Continue readingWhat the ‘New PR’ Looks Like
Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a…
Continue readingBaltimore PR Firm Partner Discusses Social Media Trends
I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by…
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How to Approach Your Airport’s Social Media Strategy and Policy
If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis…
Continue readingLegal Marketing Presentation: ‘Social Media — Strategy is Key’
I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy…
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Finding a ‘Mutually Beneficial’ Definition of Social Media
A few posts ago I commented on the PRSA-led campaign to develop a modern definition of public relations, with crowd-sourced votes on three finalists now being tabulated. Caution: some are still clunky with PR…
Continue readingOn a Social Media Panel with CNN Commentator and Washington Post Editor
I’m looking forward to being part of a panel on crisis communications and social media Nov.3 that will bring attendees the latest thinking on how news organizations are using tools such as…
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