Category: Social Media
The Absolute Latest in Social (At Least Today)
I was recently asked for my thoughts on what’s the latest in social media. There’s no easy answer, as new tools arrive every week and the focus constantly shifts, but as of…
Continue readingSpeaking of Podcasting
I’m looking forward to speaking at the upcoming Convergence in Communications Conference, set for March 6 at Artisphere in Arlington, Virginia. I’ll be on a panel discussing podcasting and video casting, sharing…
Continue reading‘Promoting the Liberal Arts, 140 Characters at a Time’
This article appears in the Winter edition of OWU Magazine published by my alma mater, Ohio Wesleyan University. It summarizes a social media campaign I helped to develop for the Council of Independent…
Continue readingCollege Presidents Who Tweet
I recently led a social media workshop for college presidents during a conference in San Diego — “Twitter Tutorial (for Presidents): Triumphs, Trials, Trends and Tips.” Joining me were two presidents who actively…
Continue readingWatch Snapchat and other 2015 Predictions
Happy New Year! Here I am, ready to jump on the social media predictions bandwagon. I just read Carlos Gil’s excellent compilation of predictions from 30 gurus, so here’s what I believe…
Continue readingTourism Excellence Award for Star-Spangled Spectacular
At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of…
Continue readingWhat the ‘New PR’ Looks Like
Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a…
Continue readingBaltimore PR Firm Partner Discusses Social Media Trends
I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by…
Continue readingHow to Approach Your Airport’s Social Media Strategy and Policy
If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis…
Continue readingLegal Marketing Presentation: ‘Social Media — Strategy is Key’
I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy…
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