Legal Marketing Presentation: ‘Social Media — Strategy is Key’

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I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy is Key A social media strategy and its relevance is more than just trying to fire off a few “tweets” to promote your […]

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Finding a ‘Mutually Beneficial’ Definition of Social Media

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A few posts ago I commented on the PRSA-led campaign to develop a modern definition of public relations, with crowd-sourced votes on three finalists now being tabulated. Caution: some are still clunky with PR jargon (“build mutually beneficial relationships” anyone?), but it’s a much-needed exercise as the current definition hasn’t been updated since 1982. While votes are […]

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On a Social Media Panel with CNN Commentator and Washington Post Editor

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I’m looking forward to being part of a panel on crisis communications and social media Nov.3 that will bring attendees the latest thinking on how news organizations are using tools such as Twitter and Facebook during crisis situations. Find out more about the session, “Crisis Communication in a Social Media World,” and register for PRSA’s Mid-Atlantic […]

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