SEO myths, missteps and magic

As tempting as it sounds, SEO will not deliver instant results. No keyword tricks or tweaks will boost your ranking overnight. SEO takes time. “You can’t just wave a magic wand and make rankings appear. There’s a lot more to it,” said Adam Levine, Senior Manager, SEO, Appian Corporation, speaking at the Mid-Atlantic Marketing Summit […]

Davis to lead “SEO Best Practices” Session at Mid-Atlantic Marketing Summit

TYSONS, Virginia – Baltimore PR firm pro Jeffrey Davis has been selected to lead a panel discussion on trends in search engine optimization (SEO) at the upcoming Mid-Atlantic Marketing Summit, the most respected marketing and communications conference in the Mid-Atlantic region. The session, “SEO: Trends, Developments & Best Practices,” will offer an insider’s look at […]

How to Approach Your Airport’s Social Media Strategy and Policy

If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis and social media plan for a major international airport, and, while I won’t go into details in this post (contact me if you want to […]