Content Marketing: Latest Thinking & Strategies

Jeff will be leading a panel discussion at the upcoming Marketing Advertising Communications Summit (Oct. 22-23, 2020) on the topic of content marketing. Hundreds of communicators are expected at the online summit, focusing on what’s working today and what will work in the future. The two-day event is expected to feature 80 keynoters and panelists. […]

Meet the Moment with Interim or Outsourced PR and Marketing Communications

Covid-19 has changed us. Companies are building best-of-the-best marketing teams based on talent, not location. Following an affiliation with a PR firm, JD/PR is back as an independent consultancy to help you grow your business with an experienced “strategy first” communications team that you control as your PR and marketing needs change. Contact JD/PR for: […]

A Silver Anvil for J. Davis Public Relations

Two organizations in Maryland won a 2016 Silver Anvil from the Public Relations Society of America Communicators and J. Davis Public Relations is proud to be one of them. The awards were presented during a gala event in New York City June 9 for the program known as the icon of best public relations practices. Working with The Council of […]

Marketers: Have You Read About Reddit?

Guest Post by Trevor Davis With all the social media platforms out there marketers are always on the lookout for the next tool to reach consumers. They have perfected this art on Twitter and Facebook, have moved on to apps like Instagram and are experimenting with Snapchat. But what they don’t realize is that they […]

A Practical 2016 To-Do List for Communicators

We don’t need another “2016 predictions” post, so here is a checklist showing my take on where the top communications topics stand today and what you should either be doing or experimenting with this year. Here goes: 1. Do you have a social media policy in place? One that encourages employees to amplify your organization’s […]

JD/PR Wins PR Award for Social Media Command Center

J. Davis Public Relations was among the award winners at the Public Relations Society of America, Maryland Chapter’s annual “Best in Maryland” awards event held Dec. 1 in Baltimore. I was honored to win in the Social Media/Viral Marketing category for the social media strategy I developed and carried out in 2014 for Star-Spangled Spectacular, […]

Maryland PRSA Announces Leadership Team

I was honored to be elected co-president of the Maryland Chapter of PRSA this week. Below is the press release the chapter distributed: The Public Relations Society of America Maryland Chapter (PRSA-MD) has named its 2015 Board of Directors. The newly elected board consists of: Co-Presidents Jeffrey A. Davis, APR Principal, J. Davis Public Relations, […]

‘Tis the Season for Holiday Cliches

One of my favorite blogs, “You Don’t Say,” by Sun copy desk chief John E. McIntyre, offers a preview of worn-out holiday cliches that editors and reporters – and press release writers – will be tempted to use in the coming weeks. If you’re thinking of leading off your piece with “‘Tis the Season…” or […]

What the ‘New PR’ Looks Like

Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a hyper-targeted, mobile-aware and abbreviated approach to communications. I recently led a panel discussion on the topic, “Public Relations in a Social World,” during […]

Baltimore PR Firm Partner Discusses Social Media Trends

I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by next week, but as of Tuesday here’s my take on the Top 10 (listed in alphabetical order): Augmented Reality – Defined as a type […]