Legal Marketing Presentation: ‘Social Media — Strategy is Key’

I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy is Key A social media strategy and its relevance is more than just trying to fire off a few “tweets” to promote your […]

Finding a ‘Mutually Beneficial’ Definition of Social Media

A few posts ago I commented on the PRSA-led campaign to develop a modern definition of public relations, with crowd-sourced votes on three finalists now being tabulated. Caution: some are still clunky with PR jargon (“build mutually beneficial relationships” anyone?), but it’s a much-needed exercise as the current definition hasn’t been updated since 1982. While votes are […]