Text-only press releases won’t get you too far in today’s newsrooms, according to a panel of journalists speaking at Capitol Communicator’s recent Convergence in Communications Conference. “I still get information from email, but what will we do with just the words in an email?” asked Bloomberg’s John Hughes. “The content needs to go onto the web, so […]
Want your story on WBAL-TV? One of your biggest challenges is getting the attention Jessica Rahn, the station’s guardian assignment editor who says she’s not afraid of anyone, has a backlog of 6,000 emails and will take your phone calls in the afternoons, please. Speaking to a packed room of PR professionals at the station’s […]
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed and able to provide good material while waiting for the PR assistant to show up, or walking to the elevator when the interview […]
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