Anyone who has worked in public relations has experienced those moments where you think you’ve hit the jackpot with a media placement, only to hear crickets from the client. Or worse, receive a note making clear they expected more. Like that time I landed a top-of-the-fold story in the Washington Post for a little-known biotech […]
“If I had more time, I would have written a shorter letter.” – Quote commonly attributed to Mark Twain Focusing on brevity and conveying a single message is one of the greatest challenges in media training yet it’s the key to increasing your “quotability quotient,” according to a train-the-trainer session I attended led by media […]
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed and able to provide good material while waiting for the PR assistant to show up, or walking to the elevator when the interview […]
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