The ‘Main Thing’ Your Spokesperson Needs to Know

“If I had more time, I would have written a shorter letter.” – Quote commonly attributed to Mark Twain Focusing on brevity and conveying a single message is one of the greatest challenges in media training yet it’s the key to increasing your “quotability quotient,” according to a train-the-trainer session I attended led by media […]

Media Training Tip #16: Don’t Be Tempted by the Awkward Silence

In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed and able to provide good material while waiting for the PR assistant to show up, or walking to the elevator when the interview […]