I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details:
Social Media — Strategy is Key
A social media strategy and its relevance is more than just trying to fire off a few “tweets” to promote your latest success story. Like the other tools in the marketing communications toolbox, social media marketing has already proven to be a necessity in today’s business climate, but it needs to be implemented as part of your overall marketing communications approach. If you believe business-to-business relationships are all about people – not companies – connecting with each other, then social media is something you’ll want to consider as an efficient way to share your expertise, build new connections and continue conversations with others. Come hear real-world examples of how social media can be a valuable B2B tool that should be integrated with other marketing communications activities as more purchase decision-makers look to Twitter, Facebook, LinkedIn and blogs for information. Learn how attorneys, law firms and the media are using social media to connect with prospects and news sources, the importance of social media when it comes to online search results, the role it plays in branding and recruitment, implications for crisis communications and more. Join us and learn how the right social media strategy coupled with commitment can make an impact, no matter what your business sector or niche.
September 13, 2012
Whiteford, Taylor & Preston, 7 St. Paul Street, 19th Floor