Entries by JDPR Social

How to Approach Your Airport’s Social Media Strategy and Policy

If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis and social media plan for a major international airport, and, while I won’t go into details in this post (contact me if you want to […]

Finding a ‘Mutually Beneficial’ Definition of Social Media

A few posts ago I commented on the PRSA-led campaign to develop a modern definition of public relations, with crowd-sourced votes on three finalists now being tabulated. Caution: some are still clunky with PR jargon (“build mutually beneficial relationships” anyone?), but it’s a much-needed exercise as the current definition hasn’t been updated since 1982. While votes are […]

On a Social Media Panel with CNN Commentator and Washington Post Editor

I’m looking forward to being part of a panel on crisis communications and social media Nov.3 that will bring attendees the latest thinking on how news organizations are using tools such as Twitter and Facebook during crisis situations. Find out more about the session, “Crisis Communication in a Social Media World,” and register for PRSA’s Mid-Atlantic […]