Guest Post by Trevor Davis With all the social media platforms out there marketers are always on the lookout for the next tool to reach consumers. They have perfected this art on Twitter and Facebook, have moved on to apps like Instagram and are experimenting with Snapchat. But what they don’t realize is that they […]
If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. We recently completed a comprehensive social media analysis and social media plan for a major international airport, and, while we won’t go into details in this post (contact us if you […]
We don’t need another “2016 predictions” post, so here is a checklist showing my take on where the top communications topics stand today and what you should either be doing or experimenting with this year. Here goes: 1. Do you have a social media policy in place? One that encourages employees to amplify your organization’s […]
We’re taking JD/PR’s Podcast Village studio on the road again. This time co-host Charlie Birney and I head to the Lanham, Md. offices of The Sutter Group. We speak with founder Karen Sutter and digital marketing “empress” Rebecca Lombardo. Topics: social advertising, including the latest from Facebook. To see all of our “Practically Social” podcasts […]
J. Davis Public Relations was among the award winners at the Public Relations Society of America, Maryland Chapter’s annual “Best in Maryland” awards event held Dec. 1 in Baltimore. I was honored to win in the Social Media/Viral Marketing category for the social media strategy I developed and carried out in 2014 for Star-Spangled Spectacular, […]
In this episode, Charlie and I talk with Lucas Morris from the Brick Companies – I join via Skype. We get cut off! We reconnect! We talk social media, golf tournaments, handling multiple Twitter accounts, databases and more. To see all of our podcasts, visit the Podcast Village website.
While communicators explore Snapchat and live-streaming video, email remains the killer app and televised moments from the presidential debates are still a major force in today’s campaigns, according to presenters at the recent Campaigns & Marketing Summit I attended at the National Press Club. “Instead of being the Snapchat election this has become the three-hour […]
My co-host Charlie Birney joins me in Annapolis and we end up podcasting from a back booth at Ram’s Head. Thanks guys, for hosting the show. On this episode, we talk about the growing list of shows under the Podcast Village umbrella and podcasting in general.
I have read many books on social media, PR and other communications topics so it’s time to share my thoughts via short reviews. Here’s my first one, The Business of Podcasting by Steve Lubetkin and Donna Papacosta. I started off thinking, “OK, another how-to book on podcasting, aren’t there lots of those on Amazon already?” […]
A new survey of journalists provides insights into the evolution of their use of social media. Of interest to those who are asked to “pitch” stories is the preferred method of contact: U.S. journalists’ top three methods of contact include email (84 percent), social media (33 percent) and telephone (15 percent). U.S. journalists list PR […]
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