Content Marketing: Latest Thinking & Strategies

Jeff will be leading a panel discussion at the upcoming Marketing Advertising Communications Summit (Oct. 22-23, 2020) on the topic of content marketing.

Hundreds of communicators are expected at the online summit, focusing on what’s working today and what will work in the future. The two-day event is expected to feature 80 keynoters and panelists.

“It has become apparent that many of the tools and techniques that have been used in the past will have to be updated or abandoned as we move into the new normal,” states the event’s organizers.

MAC Summit speakers will focus on the latest thinking in strategy, digital advertising, social media, communications, crisis, search, email, video, design, B2B, media relations, analytics, internal communications, automation, disruptive technologies and much more.

Here is the description for Jeff’s session on content, set for the afternoon of Oct. 22, 2020:

Content Marketing: Latest Thinking & Strategies
Top content marketers will share their latest thinking and strategies for content marketing from some of the leading brands and agencies. How is content marketing being used effectively in 2020? What is working? What isn’t working anymore?

Joining Jeff will be Imani Joye Sanders Samuels, director of loyalty marketing & digital strategy, AARP; Aynat Ravin, who works in Marriott’s M Live: Real-Time Global Marketing Command Center; and Kipp Monroe, vice president, executive creative director of WHITE64 and WHITE64 Studios, the agency’s state-of-the art digital content production facility in Tysons Corner.

For details and registration, visit: 

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