Entries by JDPR Social

2026 PR Consulting Fees: Transparent, Project-Based Pricing for Small and Mid-Sized Businesses

As more organizations look for flexible, high-impact public relations support, the PR industry is continuing its shift away from hourly billing toward project-based pricing and monthly consulting engagements. J. Davis Public Relations, LLC (JD/PR) has operated this way for years, offering clear scopes of work, predictable fees and a transparent approach to budgeting. The information […]

FAQs: Finding a PR Consultant Near Me

How can I find an experienced PR consultant near me? If you’re searching for an independent PR consultant near me in Washington, D.C., Baltimore, Annapolis, or Dallas, I serve all four regions. Through PRConsultants Group, I also partner with senior consultants in every major U.S. market — offering local insight anywhere your story needs to […]

The New PR: Why Proven Strategies Win in the Age of AI

Discover how JD/PR helps brands build visibility in the AI era with proven PR strategies—trusted media, clarity, and credibility that LLMs recognize. For years, marketing teams chased algorithms—stuffing keywords, tweaking metadata, and hoping Google’s crawlers would nudge their site higher on a page of blue links. That era is over. Today, visibility depends on showing […]

FAQs: Working with an Independent PR Consultant

1. What does an independent public relations consultant do? An independent public relations (PR) consultant helps organizations strengthen their reputation, visibility and credibility through strategic communication. That includes media relations, message development, content strategy, crisis communications and social media. Unlike agencies, I offer direct senior-level expertise, flexible engagement options and personalized attention. Focused on the […]

PR, AI & Marketing Takeaways from the Mid-Atlantic MarCom Summit

This year’s Mid-Atlantic MarCom Summit and ADWKDC held in Arlington, VA did not disappoint. It’s tough to fit a full day of PR, AI, and communications knowledge into one post, but here is a sampling of insights and actionable ideas: 💬 Trust is shifting. With confidence in national media continuing to slip, people are turning […]

The State of Social Media in 2025

Social media professionals recently gathered for the Social Media Outlook 2025 breakfast, part of the Mid-Atlantic MarCom Summit’s Breakfast Series, to discuss emerging trends and platform-specific strategies. The panel featured prominent DC-area social media experts including Gina Florence, Director of Corporate Social Media at Charles Schwab; Paige Hopkins, Social Host at Axios; Joseph Ferguson, TikTok […]

It’s Time for PR to Focus on TikTok, Reddit and Substack

By Jeffrey Davis I was honored to participate in an inaugural roundtable discussion with editors and producers at The Hill and cable news network NewsNation in Washington, D.C., alongside area communications professionals exploring “The Future of News.” Our nearly two-hour conversation revealed a transformed media landscape that demands new approaches from PR professionals. Following Chatham […]

Jeffrey Davis to Lead National Press Club’s “Meet the Media” Series

WASHINGTON, DC — Public relations professional Jeffrey Davis has been appointed chair of the National Press Club’s prestigious “Meet the Media” series, a cornerstone initiative of the Club’s Communicators Team that connect journalists with public relations professionals. The “Meet the Media” series aims to strengthen ties between newsmakers and journalists through direct dialogue at a […]

Jeffrey Davis to Lead Session on Broadcast Media Relations During Mid-Atlantic MarCom Summit

Jeffrey Davis has been selected to lead a panel discussion on the latest strategies for reaching audiences through TV and radio at the upcoming Mid-Atlantic MarCom Summit ADWKDC, the most respected marketing and communications conference in the Mid-Atlantic region. In today’s fast-paced media landscape, television and radio remain powerful platforms for reaching a broad audience […]

“We are thrilled…”

For those who follow AP Style, which should mean anyone in PR who communicates with the media, note the new guidance the Associated Press released for their “quotations in the news” entry: ☑ In general, use the verb “said.” ☑ The verb “announced” is acceptable when referring to an announcement. ☑ Generally avoid wording such […]