As more organizations look for flexible, high-impact public relations support, the PR industry is continuing its shift away from hourly billing toward project-based pricing and monthly consulting engagements. J. Davis Public Relations, LLC (JD/PR) has operated this way for years, offering clear scopes of work, predictable fees and a transparent approach to budgeting. The information […]
Discover how JD/PR helps brands build visibility in the AI era with proven PR strategies—trusted media, clarity, and credibility that LLMs recognize. For years, marketing teams chased algorithms—stuffing keywords, tweaking metadata, and hoping Google’s crawlers would nudge their site higher on a page of blue links. That era is over. Today, visibility depends on showing […]
For those who follow AP Style, which should mean anyone in PR who communicates with the media, note the new guidance the Associated Press released for their “quotations in the news” entry: ☑ In general, use the verb “said.” ☑ The verb “announced” is acceptable when referring to an announcement. ☑ Generally avoid wording such […]
A new survey of journalists provides insights into the evolution of their use of social media. Of interest to those who are asked to “pitch” stories is the preferred method of contact: U.S. journalists’ top three methods of contact include email (84 percent), social media (33 percent) and telephone (15 percent). U.S. journalists list PR […]
Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a hyper-targeted, mobile-aware and abbreviated approach to communications. I recently led a panel discussion on the topic, “Public Relations in a Social World,” during […]
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