Tag Archive for: South By Southwest

SXSW: CMOs “all in” with AI; say PR and agencies matter more than ever

NOTE: Jeff Davis covered South by Southwest 2026 in Austin for Capitol Communicator. This is one of his dispatches from SXSW. As artificial intelligence reshapes marketing, two top brand leaders made clear at South By Southwest that the future won’t be built by machines alone. Even as they invest heavily in AI, Lyft CMO Brian Irving and Samsung […]