2026 PR Consulting Fees: Transparent, Project-Based Pricing for Small and Mid-Sized Businesses

As more organizations look for flexible, high-impact public relations support, the PR industry is continuing its shift away from hourly billing toward project-based pricing and monthly consulting engagements. J. Davis Public Relations, LLC (JD/PR) has operated this way for years, offering clear scopes of work, predictable fees and a transparent approach to budgeting.

The information below outlines typical project fees, monthly PR consulting ranges and packaged services.

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Project-Based PR Consulting: Clear Scope, Predictable Costs

Most small to mid-sized businesses come to us looking for a defined project or a structured monthly engagement. A majority of JD/PR clients choose project pricing because it offers clarity on deliverables, timelines, and investment.

Typical Monthly PR Consulting Engagements

Many clients begin with a focused scope of work such as PR planning, media outreach, brand messaging, content development, or social media integration. Aligning with industry norms and scope of work, the typical client PR engagement is in the range of $5,000 to $7,500 per month and above — but we know there is no typical client. Contact us to discuss your needs and we will prepare a custom scope of work for you.

A project or monthly engagement may include:

* Strategic PR planning and ongoing consultation
* Messaging development and story positioning
* Media list development and targeted media outreach
* Content creation (press releases, bylines, blog posts)
* Social media consulting and content support

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2026 PR Service Packages

Crisis Communications Workshop – Project Package

$3,500

This workshop delivers:

* What to plan for: custom crisis scenarios
* Best practices for crisis response
* Techniques for updating or strengthening your crisis plan
* Team preparedness guidance

JD/PR can also update and convert your crisis PR plan to a mobile version. Pricing varies based on plan length and complexity.

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Wire Service News Distribution Package

$3,500 + wire fee (typically $650–$750)

Ideal for companies needing national press release distribution.

This package includes:

* Full writing or revision of your release (up to 600 words)
* Two rounds of revisions
* AP Style review and finalization
* National distribution through Accesswire (or the platform of your choice)
* Posting on Citybiz in the markets of your choice
* Email delivery to a media list you provide (up to 20 outlets/journalists)
* End-of-campaign analytics from Accesswire

Outbound only. Clients handle direct follow-up with reporters, which keeps this package cost-effective.

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Crisis PR Representation

When an urgent reputation issue arises, JD/PR provides fast, experienced support.

Crisis PR Rate: $325 per hour

Upfront Retainer: $5,000 (required to begin)

How crisis billing works:

* The $5,000 ACH-wired retainer allows immediate representation.
* Work is billed against this retainer at the crisis rate.
* If additional hours are needed, we will notify you and request replenishment.
* Any unused amount is refunded at the end of the engagement.

This model ensures rapid response and full availability during drop-what-you’re-doing critical moments.

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Ready to Start? We’ve Been Transparent with Fees, Now Let’s Build the Right PR Program for You

Whether you’re looking for media coverage, thought leadership, crisis support, or a long-term PR partner, J. Davis Public Relations offers transparent pricing, modern project-based options, and senior-level expertise.

Contact us today to discuss your needs, request a custom scope of work, or begin planning a PR project that aligns with your goals and budget.