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Video

9 Million Views and Counting: How One Video Went Viral

JDPR Social December 30, 2014 no comment

Producing and directing team Glenn and Debbie Dreher, owners of Baltimore-based Think Again Media (and friends of JD/PR), recently watched their short PSA about shelter dog Suzie grow by the thousands each day. In just a…

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Commentary

Will Serial Make a Lasting Impression on Baltimore’s Image?

JDPR Social December 17, 2014 no comment

Once again, Baltimore is getting international attention for a crime story, and this time it’s for Serial, the podcast that’s setting records with more than five million downloads. A question for communicators and…

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PR

‘Tis the Season for Holiday Cliches

JDPR Social December 13, 2014 no comment

One of my favorite blogs, “You Don’t Say,” by Sun copy desk chief John E. McIntyre, offers a preview of worn-out holiday cliches that editors and reporters – and press release writers…

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Social Media

Tourism Excellence Award for Star-Spangled Spectacular

JDPR Social November 29, 2014 no comment

At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of…

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PR, Press Releases, Social Media

What the ‘New PR’ Looks Like

JDPR Social October 22, 2014 no comment

Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a…

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Media Relations, Media Training

Media Training Tip #16: Don’t Be Tempted by the Awkward Silence

JDPR Social September 24, 2014 no comment

In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed…

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PR, Social Media

Baltimore PR Firm Partner Discusses Social Media Trends

JDPR Social August 15, 2014 no comment

I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by…

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SEO, Social Content Integration, Social Media

How to Approach Your Airport’s Social Media Strategy and Policy

JDPR Social July 15, 2014 no comment

If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis…

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Facebook, PR, Social Media

Legal Marketing Presentation: ‘Social Media — Strategy is Key’

JDPR Social June 11, 2014 no comment

I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy…

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PR, Social Media

Finding a ‘Mutually Beneficial’ Definition of Social Media

JDPR Social May 27, 2014 no comment

A few posts ago I commented on the PRSA-led campaign to develop a modern definition of public relations, with crowd-sourced votes on three finalists now being tabulated. Caution: some are still clunky with PR…

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Jeff Davis
contactjeffJeff Davis@contactjeff·
15 Apr

Just recorded another episode of #PracticallySocial with ⁦@cbirney⁩. Topics: the art of listening; Room Rater (⁦@ratemyskyperoom⁩); farewell to Maddie; what to do with interview silence; and more! Find us on Spotify, Apple or wherever you get your favorite podcasts.

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contactjeffJeff Davis@contactjeff·
8 Apr

When it comes to #PRmeasurement, don't just count those grand slam story placements. Just like baseball, measure the incremental steps that lead to a winning communications program. And go, O's! More here: https://buff.ly/2Q6ipiz

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contactjeffJeff Davis@contactjeff·
8 Apr

"The Process:
1) Decide what you want to achieve.
2) Try different ways of achieving it until you find one that works for you.
3) Do more of what works. Do less of what doesn’t.
4) Don’t stop doing it until it stops working.
5) Repeat."

–@JamesClear

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contactjeffJeff Davis@contactjeff·
30 Mar

Attention Maryland nonprofits!

PRSA-MD Chapter@PRSA_MD

Are you a #Maryland nonprofit in need of PR assistance? We’re offering free #publicrelations counsel to community-serving organizations adversely affected by the COVID-19 pandemic.
Register by April 7:
http://bit.ly/MDGivesBack-Org-application
#nonprofits

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contactjeffJeff Davis@contactjeff·
26 Mar

A rare Friday recording of Practically Social with ⁦@cbirney⁩ https://www.instagram.com/p/CM5ab0dBpzb/?igshid=11giefz2cbo43

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