Media Training Tip #16: Don’t Be Tempted by the Awkward Silence
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed…
Continue readingBaltimore PR Firm Partner Discusses Social Media Trends
I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by…
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How to Approach Your Airport’s Social Media Strategy and Policy
If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis…
Continue readingLegal Marketing Presentation: ‘Social Media — Strategy is Key’
I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy…
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Finding a ‘Mutually Beneficial’ Definition of Social Media
A few posts ago I commented on the PRSA-led campaign to develop a modern definition of public relations, with crowd-sourced votes on three finalists now being tabulated. Caution: some are still clunky with PR…
Continue readingOn a Social Media Panel with CNN Commentator and Washington Post Editor
I’m looking forward to being part of a panel on crisis communications and social media Nov.3 that will bring attendees the latest thinking on how news organizations are using tools such as…
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