Two Gold Awards for ‘Libby & Art’ Social Media Campaign
It’s always nice to be recognized for a campaign’s efforts, and a national social media program I helped to develop recently won two national Gold Awards in the Association Media & Publishing…
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Practically Social Episode 6: “We Head to Baltimore to Talk to Liz at Planit”
Charlie Birney and I are now on Episode 6 of our new social media podcast – “Practically Social: The Jeff and Charlie Show.” In this episode, we sit down with Liz Borcik,…
Continue readingNew Reality of Crisis PR: Anyone with a Cellphone Becomes a ‘Reporter’
Activists and average citizens with their smartphones have radically changed the field of crisis communications. It used to be relatively easy to control a message during a crisis, says Ed Tobias, formerly with the…
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The Absolute Latest in Social (At Least Today)
I was recently asked for my thoughts on what’s the latest in social media. There’s no easy answer, as new tools arrive every week and the focus constantly shifts, but as of…
Continue readingMaryland PRSA Announces Leadership Team
I was honored to be elected co-president of the Maryland Chapter of PRSA this week. Below is the press release the chapter distributed: The Public Relations Society of America Maryland Chapter (PRSA-MD)…
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Journalists: Connect With Us on Twitter and Share Images and Links
Text-only press releases won’t get you too far in today’s newsrooms, according to a panel of journalists speaking at Capitol Communicator’s recent Convergence in Communications Conference. “I still get information from email, but…
Continue readingThe ‘Main Thing’ Your Spokesperson Needs to Know
“If I had more time, I would have written a shorter letter.” – Quote commonly attributed to Mark Twain Focusing on brevity and conveying a single message is one of the greatest…
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Speaking of Podcasting
I’m looking forward to speaking at the upcoming Convergence in Communications Conference, set for March 6 at Artisphere in Arlington, Virginia. I’ll be on a panel discussing podcasting and video casting, sharing…
Continue readingGetting Your Media-Trained Spokesperson Onto WBAL-TV
Want your story on WBAL-TV? One of your biggest challenges is getting the attention Jessica Rahn, the station’s guardian assignment editor who says she’s not afraid of anyone, has a backlog of…
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‘Promoting the Liberal Arts, 140 Characters at a Time’
This article appears in the Winter edition of OWU Magazine published by my alma mater, Ohio Wesleyan University. It summarizes a social media campaign I helped to develop for the Council of Independent…
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