Getting Your Media-Trained Spokesperson Onto WBAL-TV
Want your story on WBAL-TV? One of your biggest challenges is getting the attention Jessica Rahn, the station’s guardian assignment editor who says she’s not afraid of anyone, has a backlog of…
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‘Promoting the Liberal Arts, 140 Characters at a Time’
This article appears in the Winter edition of OWU Magazine published by my alma mater, Ohio Wesleyan University. It summarizes a social media campaign I helped to develop for the Council of Independent…
Continue readingCollege Presidents Who Tweet
I recently led a social media workshop for college presidents during a conference in San Diego — “Twitter Tutorial (for Presidents): Triumphs, Trials, Trends and Tips.” Joining me were two presidents who actively…
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Watch Snapchat and other 2015 Predictions
Happy New Year! Here I am, ready to jump on the social media predictions bandwagon. I just read Carlos Gil’s excellent compilation of predictions from 30 gurus, so here’s what I believe…
Continue reading9 Million Views and Counting: How One Video Went Viral
Producing and directing team Glenn and Debbie Dreher, owners of Baltimore-based Think Again Media (and friends of JD/PR), recently watched their short PSA about shelter dog Suzie grow by the thousands each day. In just a…
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Will Serial Make a Lasting Impression on Baltimore’s Image?
Once again, Baltimore is getting international attention for a crime story, and this time it’s for Serial, the podcast that’s setting records with more than five million downloads. A question for communicators and…
Continue reading‘Tis the Season for Holiday Cliches
One of my favorite blogs, “You Don’t Say,” by Sun copy desk chief John E. McIntyre, offers a preview of worn-out holiday cliches that editors and reporters – and press release writers…
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Tourism Excellence Award for Star-Spangled Spectacular
At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of…
Continue readingWhat the ‘New PR’ Looks Like
Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a…
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Media Training Tip #16: Don’t Be Tempted by the Awkward Silence
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed…
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