9 Million Views and Counting: How One Video Went Viral
Producing and directing team Glenn and Debbie Dreher, owners of Baltimore-based Think Again Media (and friends of JD/PR), recently watched their short PSA about shelter dog Suzie grow by the thousands each day. In just a…
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Will Serial Make a Lasting Impression on Baltimore’s Image?
Once again, Baltimore is getting international attention for a crime story, and this time it’s for Serial, the podcast that’s setting records with more than five million downloads. A question for communicators and…
Continue reading‘Tis the Season for Holiday Cliches
One of my favorite blogs, “You Don’t Say,” by Sun copy desk chief John E. McIntyre, offers a preview of worn-out holiday cliches that editors and reporters – and press release writers…
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Tourism Excellence Award for Star-Spangled Spectacular
At the Maryland Tourism and Travel Summit held earlier this month, Star-Spangled Spectacular, the Maryland War of 1812 Bicentennial Commission, the Maryland Office of Tourism and Visit Baltimore received the “Judges Award of…
Continue readingWhat the ‘New PR’ Looks Like
Anyone still practicing “press release PR” is having a tough time these days as the “new PR” has forced them to build their own audiences, generate their own content and take a…
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Media Training Tip #16: Don’t Be Tempted by the Awkward Silence
In my experience as a newspaper reporter, the best quotes came outside the boundaries of the “formal” interview. On the record whether they realized it or not, my interviewees were more relaxed…
Continue readingBaltimore PR Firm Partner Discusses Social Media Trends
I was recently asked to serve as a guest lecturer at Johns Hopkins University, presenting my views on social media trends. As I told the students, this list will likely change by…
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How to Approach Your Airport’s Social Media Strategy and Policy
If mobile represents the future of communications, then there’s no better place to offer the latest mobile and social media technologies than — airports. I recently completed a comprehensive social media analysis…
Continue readingLegal Marketing Presentation: ‘Social Media — Strategy is Key’
I’ll be making a presentation to the Baltimore City Group of the Legal Marketing Association on social media for law firms and other business-to-business organizations. Here are the details: Social Media — Strategy…
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Finding a ‘Mutually Beneficial’ Definition of Social Media
A few posts ago I commented on the PRSA-led campaign to develop a modern definition of public relations, with crowd-sourced votes on three finalists now being tabulated. Caution: some are still clunky with PR…
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