As a former daily newspaper reporter, Jeffrey Davis has insights into what the media is looking for and the best ways to tell your story.

Media Relations Services:

• Messaging that resonates with the media
• Tools: Fact Sheets; Images; Press Releases
• Media lists
• Paid wire service
• Strategies for effective media outreach
• Media monitoring
• Amplification of coverage via social media

Why not rehearse (and make mistakes) in your conference room vs. “winging it” when the cameras are rolling?

Sample JD/PR Media Training Session Agenda:

• Overview of Media
• Definitions of “News”
• What Makes Reporters Tick
• The Soundbite
• Softball/So-So/Gotcha Questions
• How to Prepare for an Interview
• Taped Mock Interviews to Practice Message Delivery